Market Share by Top Websites

1 HTTP Live Streaming (HLS) is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Youku is clearly lagging behind, losing to HTTP Live Streaming (HLS) in all segments.

Websites Categories

1 Youku has better usage coverage in more websites categories. Including Computers Electronics & Technology, E-commerce & Shopping, Lifestyle, Business & Consumer Services and 9 other categories.

2 HTTP Live Streaming (HLS) is leading in Arts & Entertainment, Games, Adult, News & Media and 7 other categories.


1 HTTP Live Streaming (HLS) is leading in most countries, including United States, United Kingdom, Germany, Canada and 149 other countries.

2 Youku is leading in China, Hong Kong, Russia, Taiwan and 6 other countries.