Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, httppool is clearly lagging behind, losing to TradeDesk in all segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Autos & Vehicles, News & Media and 210 other categories.

2 httppool is leading in Social Sciences and Automotive News.


1 TradeDesk is leading in most countries, including United States, Australia, Germany, United Kingdom and 130 other countries.

2 httppool is leading in Bulgaria, Serbia, Slovenia, Macedonia and 6 other countries.