Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites and Top 1M Sites.

2 In terms of market share, httppool is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 httppool has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, People & Society and 77 other categories.

2 TripleLift is leading in Food & Drink, Cooking & Recipes, Home & Garden, Nursery & Playroom and 46 other categories.

Geography

1 httppool is leading in most countries, including Bulgaria, Serbia, Slovenia, Macedonia and 28 other countries.

2 TripleLift is leading in United States, United Kingdom, Italy, Canada and 22 other countries.