Market Share by Top Websites

1 TurnTo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Hull is clearly lagging behind, losing to TurnTo in all segments.

Websites Categories

1 TurnTo has better usage coverage in more websites categories. Including Shopping, Home & Garden, Beauty & Fitness, Autos & Vehicles and 34 other categories.

2 Hull is leading in Business & Industry, Clothing, Food & Drink, Real Estate and 30 other categories.


1 Hull is leading in most countries, including United Kingdom, India, Australia, France and 41 other countries.

2 TurnTo is leading in United States, China, Taiwan, Korea Republic and 2 other countries.