Market Share by Top Websites

1 TurnTo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Hull is clearly lagging behind, losing to TurnTo in all segments.

Websites Categories

1 TurnTo has better usage coverage in more websites categories. Including Shopping, Home & Garden, Beauty & Fitness, Health and 37 other categories.

2 Hull is leading in Business & Industry, Real Estate, Clothing, Internet & Telecom and 30 other categories.


1 Hull is leading in most countries, including United Kingdom, Australia, India, Canada and 36 other countries.

2 TurnTo is leading in United States, China, Korea Republic, Philippines and 4 other countries.