Market Share by Top Websites

1 TurnTo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Hull is clearly lagging behind, losing to TurnTo in all segments.

Websites Categories

1 TurnTo has better usage coverage in more websites categories. Including Shopping, Home & Garden, Clothing, Business & Industry and 29 other categories.

2 Hull is leading in Jewelry, Food & Drink, Real Estate, Animal Products & Service and 10 other categories.


1 Hull is leading in most countries, including United Kingdom, France, India, Australia and 11 other countries.

2 TurnTo is leading in United States, Belgium, Spain, China and 5 other countries.