Market Share by Top Websites

1 TurnTo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, Hull is still behind TurnTo in all market share segments.

Websites Categories

1 TurnTo has better usage coverage in more websites categories. Including Shopping, Home & Garden, Beauty & Fitness, Food & Drink and 43 other categories.

2 Hull is leading in Business & Industry, Real Estate, Clothing, Internet & Telecom and 28 other categories.


1 Hull is leading in most countries, including United Kingdom, Australia, France, India and 32 other countries.

2 TurnTo is leading in United States, Canada, Netherlands, China and 8 other countries.