In terms of market share, Hype Exchange is clearly lagging behind, losing to Lucid Media in all segments.
Hype Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, Movies, People & Society and Games.
Lucid Media is leading in Internet & Telecom and Computer & Electronics.
Hype Exchange is leading in most countries, including Brazil, Switzerland, South Korea and Japan.
Lucid Media is leading in United Kingdom.