In terms of market share, Hype Exchange is clearly lagging behind, losing to Lucid Media in all segments.
Hype Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, Computer & Electronics and Movies.
Lucid Media is leading in Business & Industry, Real Estate and Energy.
Hype Exchange is leading in most countries, including Australia, China and Russia.
Lucid Media is leading in United States and India.