In terms of market share, Hype Exchange is clearly lagging behind, losing to Merchenta in all segments.
Merchenta has better usage coverage in more websites categories. Including Shopping, Clothing, Products & Shopping, Health and 7 other categories.
Hype Exchange is leading in Arts & Entertainment, Movies, People & Society and Games.
Merchenta is leading in most countries, including United Kingdom, France, Ireland, Australia and 4 other countries.
Hype Exchange is leading in Brazil, Switzerland, South Korea and Japan.