In terms of market share, Hype Exchange is clearly lagging behind, losing to Merchenta in all segments.
Hype Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Games and People & Society.
Merchenta is leading in Shopping and Health.
Merchenta is leading in most countries, including United Kingdom, Canada, Italy, Malaysia and 2 other countries.
Hype Exchange is leading in United States and Russia.