In terms of market share, Hype Exchange is clearly lagging behind, losing to Merchenta in all segments.
Merchenta has better usage coverage in more websites categories. Including Shopping, Clothing, Children, Consumer Electronics and 8 other categories.
Hype Exchange is leading in Arts & Entertainment and Movies.
Merchenta is leading in most countries, including United Kingdom, France, India, Australia and 2 other countries.
Hype Exchange is leading in Portugal.