In terms of market share, Hype Exchange is clearly lagging behind, losing to Merchenta in all segments.
Merchenta has better usage coverage in more websites categories. Including Shopping, Clothing, Health, Products & Shopping and 3 other categories.
Hype Exchange is leading in Arts & Entertainment, Movies, Games and Marketing & Advertising.
Merchenta is leading in most countries, including Malaysia, Philippines, France, Poland and 3 other countries.
Hype Exchange is leading in United States, Russia, Belgium and Japan.