Market Share by Top Websites

2 In terms of market share, Hype Exchange is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Travel and 16 other categories.

2 Hype Exchange is leading in Arts & Entertainment, Games and Movies.

Geography

1 Open AdExchange is leading in most countries, including Denmark, Guatemala, Dominican Republic, Sweden and one other country.

2 Hype Exchange is leading in United States, South Korea and Argentina.