In terms of market share, Hype Exchange is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Sports, Newspapers and 14 other categories.
Hype Exchange is leading in Arts & Entertainment, Games, Marketing & Advertising and Movies.
Open AdExchange is leading in most countries, including Denmark, Sweden, Slovakia, Australia and 3 other countries.
Hype Exchange is leading in United States, India, Russia and South Korea.