In terms of market share, Hype Exchange is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Law & Government and 12 other categories.
Hype Exchange is leading in Arts & Entertainment and Movies.
Open AdExchange is leading in most countries, including Denmark, Guatemala, Norway, Slovakia and one other country.
Hype Exchange is leading in United States, Russia, Australia and China.