Hype Exchange is leading in Top 100K Sites.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, People & Society, Marketing & Advertising and 28 other categories.
Hype Exchange is leading in Arts & Entertainment, Movies, Games, Computer & Electronics and 5 other categories.
Hype Exchange is leading in most countries, including United States, France, United Kingdom, Philippines and 5 other countries.
Open AdExchange is leading in Denmark, Belgium, Malta, Greenland and one other country.