Market Share by Top Websites

2 In terms of market share, Hype Exchange is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Shopping, Business & Industry, Internet & Telecom, Tourism and 15 other categories.

2 Hype Exchange is leading in Arts & Entertainment and Movies.

Geography

1 Open AdExchange is leading in most countries, including Denmark, Sweden, Norway, Latvia and one other country.

2 Open AdExchange is leading in Denmark, Sweden, Norway, Latvia and one other country.