Hype Exchange is leading in Top 100K Sites.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, People & Society, Marketing & Advertising and 27 other categories.
Hype Exchange is leading in Arts & Entertainment, Movies, Games, Computer & Electronics and 5 other categories.
Hype Exchange is leading in most countries, including United States, Italy, Belize, United Kingdom and 10 other countries.
Open AdExchange is leading in Denmark, Sweden and Guatemala.