Hype Exchange is leading in Top 100K Sites.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, People & Society, Marketing & Advertising and 27 other categories.
Hype Exchange is leading in Arts & Entertainment, Movies, Games, Government and 2 other categories.
Open AdExchange is leading in most countries, including Denmark, Norway, Sweden, Canada and 6 other countries.
Hype Exchange is leading in United States, Austria, Russia, Portugal and 5 other countries.