In terms of market share, Hype Exchange is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Travel and 16 other categories.
Hype Exchange is leading in Arts & Entertainment, Games and Movies.
Open AdExchange is leading in most countries, including Denmark, Guatemala, Dominican Republic, Sweden and one other country.
Hype Exchange is leading in United States, South Korea and Argentina.