Hype Exchange is leading in Top 100K Sites.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, People & Society, Internet & Telecom and 28 other categories.
Hype Exchange is leading in Arts & Entertainment, Movies, Games, Celebrities & Entertainment News and 4 other categories.
Hype Exchange is leading in most countries, including United States, Estonia, Russia, Canada and 7 other countries.
Open AdExchange is leading in Denmark, Sweden, Slovakia and Guatemala.