Hype Exchange is leading in Top 100K Sites.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Internet & Telecom and 21 other categories.
Hype Exchange is leading in Arts & Entertainment, Movies, Games, Womens Interests and 2 other categories.
Hype Exchange is leading in most countries, including United States, Australia, Taiwan, Italy and 2 other countries.
Open AdExchange is leading in Denmark and United Kingdom.