Hype Exchange is leading in Top 100K Sites.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, People & Society, Internet & Telecom and 28 other categories.
Hype Exchange is leading in Arts & Entertainment, Movies, Games, Computer & Electronics and 5 other categories.
Hype Exchange is leading in most countries, including United States, Canada, Germany, France and 3 other countries.
Open AdExchange is leading in Denmark, United Kingdom, Sweden and India.