Hype Exchange is leading in Top 100K Sites.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Internet & Telecom and 28 other categories.
Hype Exchange is leading in Arts & Entertainment, Movies, Games, Computer & Electronics and 5 other categories.
Hype Exchange is leading in most countries, including United States, Netherlands, Russia, Somalia and 5 other countries.
Open AdExchange is leading in Denmark and Sweden.