Hype Exchange is leading in Top 100K Sites.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, People & Society, Marketing & Advertising and 25 other categories.
Hype Exchange is leading in Arts & Entertainment, Movies, Games, Celebrities & Entertainment News and 2 other categories.
Hype Exchange is leading in most countries, including United States, Russia, Korea Republic, Taiwan and one other country.
Open AdExchange is leading in Denmark, Norway, Sweden and United Kingdom.