In terms of market share, Hype Exchange is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Shopping, Business & Industry, Internet & Telecom, Tourism and 15 other categories.
Hype Exchange is leading in Arts & Entertainment and Movies.
Open AdExchange is leading in most countries, including Denmark, Sweden, Norway, Latvia and one other country.
Open AdExchange is leading in Denmark, Sweden, Norway, Latvia and one other country.