In terms of market share, Hype Exchange is clearly lagging behind, losing to Six Apart Advertising in all segments.
Six Apart Advertising has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Humor and 63 other categories.
Hype Exchange is leading in Games and Womens Interests.
Six Apart Advertising is leading in most countries, including United States, India, Great Britain, Canada and 33 other countries.
Hype Exchange is leading in Austria and Netherlands.