In terms of market share, Hype Exchange is clearly lagging behind, losing to Unicast in all segments.
Hype Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Movies, Shopping and 10 other categories.
Unicast is leading in People & Society and Performing Arts.
Hype Exchange is leading in most countries, including United States, France, Canada, Sweden and 6 other countries.
Unicast is leading in Brazil, India and United Kingdom.