Market Share by Top Websites

2 In terms of market share, Hype Exchange is clearly lagging behind, losing to Unicast in all segments.

Websites Categories

1 Hype Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, Movies and Games.

2 Unicast is leading in People & Society, News & Media and Performing Arts.


1 Hype Exchange is leading in most countries, including United States, South Korea, Switzerland and Japan.

2 Unicast is leading in Brazil, United Kingdom and India.