In terms of market share, Hype Exchange is clearly lagging behind, losing to Unicast in all segments.
Hype Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, Movies, Games, Marketing & Advertising and one other category.
Unicast is leading in People & Society.
Hype Exchange is leading in most countries, including United States, Russia, Belgium, Japan and one other country.
Unicast is leading in France.