In terms of market share, Hype Exchange is clearly lagging behind, losing to Unicast in all segments.
Hype Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, Movies and Games.
Unicast is leading in People & Society, News & Media and Performing Arts.
Hype Exchange is leading in most countries, including United States, South Korea, Switzerland and Japan.
Unicast is leading in Brazil, United Kingdom and India.