Market Share by Top Websites

2 In terms of market share, Hype Exchange is clearly lagging behind, losing to Unicast in all segments.

Websites Categories

1 Unicast has better usage coverage in more websites categories. Including People & Society, News & Media and Performing Arts.

2 Hype Exchange is leading in Arts & Entertainment and Movies.

Geography

1 Unicast is leading in most countries, including Brazil, United Kingdom and India.

2 Unicast is leading in Brazil, United Kingdom and India.