In terms of market share, Hype Exchange is clearly lagging behind, losing to Vertical Acuity in all segments.
Hype Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, Movies, Games and Marketing & Advertising.
Vertical Acuity is leading in Energy and Sports.
Hype Exchange is leading in most countries, including United States, Russia, Belgium, Japan and one other country.
Vertical Acuity is leading in Canada and India.