In terms of market share, Hype Exchange is clearly lagging behind, losing to WebTrends Ads in all segments.
WebTrends Ads has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, People & Society, Autos & Vehicles and 3 other categories.
Hype Exchange is leading in Arts & Entertainment and Games.
WebTrends Ads is leading in most countries, including India, United States, Canada, Costa Rica and 2 other countries.
Hype Exchange is leading in China, Philippines and United Kingdom.