In terms of market share, Hype Exchange is clearly lagging behind, losing to WebTrends Ads in all segments.
WebTrends Ads has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Health, Law and 11 other categories.
Hype Exchange is leading in Arts & Entertainment, Movies and Games.
WebTrends Ads is leading in most countries, including United States, Japan, Indonesia, India and 12 other countries.
Hype Exchange is leading in South Korea, Switzerland and Brazil.