In terms of market share, Hype Exchange is clearly lagging behind, losing to WebTrends Ads in all segments.
WebTrends Ads has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Health, People & Society and 10 other categories.
Hype Exchange is leading in Arts & Entertainment and Movies.
WebTrends Ads is leading in most countries, including Canada, Indonesia, Japan, Poland and 9 other countries.
Hype Exchange is leading in United States, Italy and Portugal.