In terms of market share, Hype Exchange is clearly lagging behind, losing to WebTrends Ads in all segments.
WebTrends Ads has better usage coverage in more websites categories. Including Computer & Electronics, Business & Industry, Motorcycles, Autos & Vehicles and 9 other categories.
Hype Exchange is leading in Arts & Entertainment.
WebTrends Ads is leading in most countries, including United States, Poland, United Kingdom, Brazil and 7 other countries.
Hype Exchange is leading in Russia.