In terms of market share, Hype Exchange is clearly lagging behind, losing to WebTrends Ads in all segments.
WebTrends Ads has better usage coverage in more websites categories. Including Business & Industry, People & Society, Computer & Electronics, Shopping and 16 other categories.
Hype Exchange is leading in Arts & Entertainment, Movies, Games, Sports and 3 other categories.
WebTrends Ads is leading in most countries, including United States, Indonesia, Australia, Germany and 27 other countries.
Hype Exchange is leading in Austria, France, Sweden, Hong Kong and 2 other countries.