Hype Exchange is leading in Top 100K Sites and Top 1M Sites.
WebTrends Ads has better usage coverage in more websites categories. Including Business & Industry, People & Society, Computer & Electronics, Shopping and 20 other categories.
Hype Exchange is leading in Arts & Entertainment, Movies, Games, Internet & Telecom and 5 other categories.
WebTrends Ads is leading in most countries, including Canada, China, Costa Rica, Argentina and 16 other countries.
Hype Exchange is leading in United States, Turkey, South Africa, Russia and 2 other countries.