Hype Exchange is leading in Top 100K Sites.
WebTrends Ads has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Computer & Electronics and 20 other categories.
Hype Exchange is leading in Arts & Entertainment, Movies, Games, Womens Interests and 4 other categories.
WebTrends Ads is leading in most countries, including Canada, Costa Rica, Guatemala, Indonesia and 14 other countries.
Hype Exchange is leading in Korea Republic, Mexico and Sweden.