Market Share by Top Websites

2 i-Behavior is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 33 other categories.

2 i-Behavior is leading in Arts & Entertainment, News & Media, TV & Video, Adult and 18 other categories.


1 i-Behavior is leading in most countries, including Brazil, Denmark, Australia, United Kingdom and 23 other countries.

2 MerchantAdvantage is leading in United States, Mexico, India, Uganda and 8 other countries.