Market Share by Top Websites

1 MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, i-Behavior is still behind MerchantAdvantage in all market share segments.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 32 other categories.

2 i-Behavior is leading in Arts & Entertainment, News & Media, Marketing & Advertising, Adult and 17 other categories.


1 i-Behavior is leading in most countries, including United States, Brazil, United Kingdom, Poland and 38 other countries.

2 MerchantAdvantage is leading in Colombia, Ukraine, Bolivia, Puerto Rico and 3 other countries.