Market Share by Top Websites

1 MerchantAdvantage is leading in Top 100K Sites and Top 1M Sites.

2 i-Behavior is leading in Top 10K Sites.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 32 other categories.

2 i-Behavior is leading in Arts & Entertainment, Career & Education, Internet & Telecom, News & Media and 16 other categories.


1 i-Behavior is leading in most countries, including Brazil, United Kingdom, Australia, Poland and 28 other countries.

2 MerchantAdvantage is leading in United States, Canada, Indonesia, India and 3 other countries.