Market Share by Top Websites

1 MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, i-Behavior is still behind MerchantAdvantage in all market share segments.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 37 other categories.

2 i-Behavior is leading in Arts & Entertainment, Internet & Telecom, Food & Drink, Adult and 19 other categories.


1 i-Behavior is leading in most countries, including Brazil, United Kingdom, Australia, Netherlands and 24 other countries.

2 MerchantAdvantage is leading in United States, Canada, Iran, Lao and one other country.