Market Share by Top Websites

1 Next Performance is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, i-Behavior is clearly lagging behind, losing to Next Performance in all segments.

Websites Categories

1 Next Performance has better usage coverage in more websites categories. Including Shopping, Clothing, Business & Industry, Travel and 88 other categories.

2 i-Behavior is leading in TV & Video, Healthcare Industry, Medicine, Womens Health and 2 other categories.

Geography

1 Next Performance is leading in most countries, including France, Brazil, Germany, Spain and 38 other countries.

2 i-Behavior is leading in United States, Denmark, Australia, Viet Nam and 5 other countries.