Market Share by Top Websites

2 i-Behavior is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 ROI trax has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Career & Education and 27 other categories.

2 i-Behavior is leading in Arts & Entertainment, Food & Drink, Adult, Food & Grocery Retailers and 16 other categories.


1 i-Behavior is leading in most countries, including Brazil, United Kingdom, Australia, Netherlands and 25 other countries.

2 ROI trax is leading in United States, Chile, Turkey, Nigeria and 2 other countries.