Market Share by Top Websites

1 Varick Media Management is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, i-Behavior is clearly lagging behind, losing to Varick Media Management in all segments.

Websites Categories

1 Varick Media Management has better usage coverage in more websites categories. Including Sports, Business & Industry, Shopping, Autos & Vehicles and 67 other categories.

2 i-Behavior is leading in Computer & Electronics, News & Media, Programming, Adult and 7 other categories.


1 i-Behavior is leading in most countries, including Brazil, United Kingdom, Poland, Germany and 32 other countries.

2 Varick Media Management is leading in United States, Canada, Hong Kong, New Zealand and 3 other countries.