Market Share by Top Websites

1 Viacom Targeting is leading in Top 1M Sites.

2 i-Behavior is leading in Top 10K Sites.

Websites Categories

1 Viacom Targeting has better usage coverage in more websites categories. Including Arts & Entertainment, TV & Video, Music & Audio, People & Society and 42 other categories.

2 i-Behavior is leading in Computer & Electronics, Technology News, Food & Drink, Gambling and 3 other categories.

Geography

1 Viacom Targeting is leading in most countries, including Brazil, United States, Italy, Mexico and 48 other countries.

2 i-Behavior is leading in Netherlands, Ukraine, Denmark, Iceland and 6 other countries.