Market Share by Top Websites

1 Viacom Targeting is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, i-Behavior is still behind Viacom Targeting in all market share segments.

Websites Categories

1 Viacom Targeting has better usage coverage in more websites categories. Including Arts & Entertainment, TV & Video, Music & Audio, People & Society and 48 other categories.

2 i-Behavior is leading in Food & Drink, Adult, Food & Grocery Retailers, Clothing and 9 other categories.

Geography

1 Viacom Targeting is leading in most countries, including United States, Brazil, Italy, Mexico and 52 other countries.

2 i-Behavior is leading in United Kingdom, Denmark, Czech Republic, Tanzania and 2 other countries.