Market Share by Top Websites

1 IAI Shop is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SOTE is clearly lagging behind, losing to IAI Shop in all segments.

Websites Categories

1 IAI Shop has better usage coverage in more websites categories. Including Shopping, Clothing, Sports, Health and 75 other categories.

2 SOTE is leading in Business & Industry, Consumer Electronics, Home & Garden, Autos & Vehicles and 47 other categories.


1 IAI Shop is leading in most countries, including Poland, Germany, United Kingdom, Russia and 30 other countries.

2 SOTE is leading in Belarus, Netherlands, Bulgaria, India and 15 other countries.