Market Share by Top Websites

1 IBM Customer Experience Analytics is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to IBM Customer Experience Analytics in all segments.

Websites Categories

1 IBM Customer Experience Analytics has better usage coverage in more websites categories. Including Business & Industry, Shopping, Finance, Banking and 109 other categories.

2 Unica is leading in Autos & Vehicles, Car Buying, Law & Government, Medicine and 29 other categories.

Geography

1 IBM Customer Experience Analytics is leading in most countries, including United States, United Kingdom, France, Japan and 71 other countries.

2 Unica is leading in Denmark, Israel, Hungary, Greece and 23 other countries.