iContact is leading in Top 10K Sites and Top 1M Sites.
iContact has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Shopping and 142 other categories.
Pure360 is leading in Internet & Telecom, News & Media, Email, Social Network and 13 other categories.
iContact is leading in most countries, including United States, Canada, India, Australia and 69 other countries.
Pure360 is leading in United Kingdom, France, Ireland, Norway and one other country.