Market Share by Top Websites

1 mParticle is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, iCrossing is clearly lagging behind, losing to mParticle in all segments.

Websites Categories

1 iCrossing has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Arts & Entertainment and 10 other categories.

2 mParticle is leading in News & Media, Finance, Food & Drink, Beauty & Fitness and 2 other categories.


1 iCrossing is leading in most countries, including United Kingdom, India, Russia, Brazil and 27 other countries.

2 mParticle is leading in Canada, United States, Germany, France and 9 other countries.