Market Share by Top Websites

1 mParticle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, iCrossing is clearly lagging behind, losing to mParticle in all segments.

Websites Categories

1 iCrossing has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Shopping and 61 other categories.

2 mParticle is leading in News & Media, Newspapers, Finance, TV & Video and 17 other categories.


1 iCrossing is leading in most countries, including United States, United Kingdom, Brazil, Italy and 41 other countries.

2 mParticle is leading in Canada, Turkey, India, Vietnam and 9 other countries.