Market Share by Top Websites

1 iCrossing is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Optimost is clearly lagging behind, losing to iCrossing in all segments.

Websites Categories

1 iCrossing has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Shopping and 153 other categories.

2 Optimost is leading in Finance, Insurance, Online Marketing, Basketball and 9 other categories.

Geography

1 iCrossing is leading in most countries, including United States, United Kingdom, Brazil, Spain and 49 other countries.

2 Optimost is leading in France, Poland, Sweden, Portugal and 9 other countries.