Market Share by Top Websites

1 TNS is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, iCrossing is clearly lagging behind, losing to TNS in all segments.

Websites Categories

1 TNS has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 196 other categories.

2 iCrossing is leading in Publications, Insurance, General Merchandise, Coupons and 11 other categories.

Geography

1 TNS is leading in most countries, including Russia, Norway, Montenegro, Ukraine and 167 other countries.

2 iCrossing is leading in Timor-leste, Belize, Botswana and Guyana.