Market Share by Top Websites

1 PersonaClick is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, ID Services is clearly lagging behind, losing to PersonaClick in all segments.

Websites Categories

1 ID Services has better usage coverage in more websites categories. Including Sports, Health, Vehicles, Home & Garden and 10 other categories.

2 PersonaClick is leading in Lifestyle, E-commerce & Shopping, Games and Reference Materials.


1 ID Services is leading in most countries, including United States, Canada, Australia, Belgium and 17 other countries.

2 PersonaClick is leading in Turkey, Azerbaijan, Austria, Iran and 3 other countries.