Market Share by Top Websites

1 IFDO is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, NinjaOutreach is clearly lagging behind, losing to IFDO in all segments.

Websites Categories

1 IFDO has better usage coverage in more websites categories. Including E-commerce & Shopping, Lifestyle, Jobs & Career, Finance and 10 other categories.

2 NinjaOutreach is leading in Business & Consumer Services, Computers Electronics & Technology, News & Media, Arts & Entertainment and 3 other categories.


1 NinjaOutreach is leading in most countries, including United States, India, Pakistan, United Kingdom and 70 other countries.

2 IFDO is leading in South Korea and Taiwan.