Market Share by Top Websites

1 IFDO is leading in Top 1M Sites and The Entire Web.

2 Silverpop is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 IFDO has better usage coverage in more websites categories. Including E-commerce & Shopping, Lifestyle, Jobs & Career, Computers Electronics & Technology and 7 other categories.

2 Silverpop is leading in Finance, Travel & Tourism, Community & Society, Business & Consumer Services and 7 other categories.


1 Silverpop is leading in most countries, including United States, Mexico, Australia, India and 37 other countries.

2 IFDO is leading in South Korea, Taiwan, Hong Kong, Japan and 4 other countries.