Market Share by Top Websites

1 IFDO is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SimplyCast is clearly lagging behind, losing to IFDO in all segments.

Websites Categories

1 IFDO has better usage coverage in more websites categories. Including E-commerce & Shopping, Lifestyle, Jobs & Career, Computers Electronics & Technology and 14 other categories.

2 SimplyCast is leading in Business & Consumer Services, Home & Garden, Heavy Industry & Engineering and Reference Materials.


1 IFDO is leading in most countries, including South Korea, Taiwan, Hong Kong, Japan and 10 other countries.

2 SimplyCast is leading in United States, Canada, Australia, Brazil and 5 other countries.