Market Share by Top Websites

1 Optimost is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, IgnitionOne is clearly lagging behind, losing to Optimost in all segments.

Websites Categories

1 IgnitionOne has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Shopping and 57 other categories.

2 Optimost is leading in Finance, Business & Industry, Insurance, Internet & Telecom and 42 other categories.


1 IgnitionOne is leading in most countries, including Japan, France, Spain, Canada and 30 other countries.

2 Optimost is leading in United States, United Kingdom, Australia, Italy and 25 other countries.