Market Share by Top Websites

1 Optimost is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, IgnitionOne is clearly lagging behind, losing to Optimost in all segments.

Websites Categories

1 IgnitionOne has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Real Estate, Food & Drink and 22 other categories.

2 Optimost is leading in Finance, Business & Industry, Insurance, Travel and 21 other categories.


1 Optimost is leading in most countries, including United States, United Kingdom, Spain, Brazil and 30 other countries.

2 IgnitionOne is leading in Japan, France, South Korea, Italy and 13 other countries.