Market Share by Top Websites

1 Optimost is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, IgnitionOne is clearly lagging behind, losing to Optimost in all segments.

Websites Categories

1 IgnitionOne has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Shopping and 53 other categories.

2 Optimost is leading in Finance, Business & Industry, Insurance, Internet & Telecom and 41 other categories.


1 Optimost is leading in most countries, including United States, Spain, Ireland, India and 16 other countries.

2 IgnitionOne is leading in Japan, United Kingdom, France, Russia and 13 other countries.