Market Share by Top Websites

1 Optimost is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, IgnitionOne is clearly lagging behind, losing to Optimost in all segments.

Websites Categories

1 IgnitionOne has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, News & Media and 51 other categories.

2 Optimost is leading in Finance, Insurance, Travel, Internet & Telecom and 29 other categories.


1 Optimost is leading in most countries, including United States, Germany, Spain, Australia and 20 other countries.

2 IgnitionOne is leading in Japan, United Kingdom, France, Canada and 12 other countries.