Market Share by Top Websites

1 Optimost is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, IgnitionOne is clearly lagging behind, losing to Optimost in all segments.

Websites Categories

1 IgnitionOne has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Shopping and 52 other categories.

2 Optimost is leading in Finance, Insurance, Internet & Telecom, Marketing & Advertising and 32 other categories.


1 Optimost is leading in most countries, including United States, Canada, India, Germany and 21 other countries.

2 IgnitionOne is leading in France, United Kingdom, Japan, Spain and 17 other countries.