2
In terms of market share, IgnitionOne is clearly lagging behind, losing to Popcorn Metrics in all segments.
1
IgnitionOne has better usage coverage in more websites categories. Including Sports, Vehicles, Gambling, Hobbies & Leisure and 2 other categories.
2
Popcorn Metrics is leading in Science & Education, Arts & Entertainment, Food & Drink and Law & Government.
1
Popcorn Metrics is leading in most countries, including United States, Spain, United Kingdom, Australia and 8 other countries.
2
IgnitionOne is leading in Japan, Canada, China, Taiwan and 2 other countries.