Market Share by Top Websites

1 Popcorn Metrics is leading in Top 1M Sites.

2 In terms of market share, IgnitionOne is clearly lagging behind, losing to Popcorn Metrics in all segments.

Websites Categories

1 IgnitionOne has better usage coverage in more websites categories. Including Shopping, Travel, Arts & Entertainment, Accommodation & Hotels and 24 other categories.

2 Popcorn Metrics is leading in Business & Industry, Internet & Telecom, Computer & Electronics, Marketing & Advertising and 23 other categories.

Geography

1 Popcorn Metrics is leading in most countries, including United States, Australia, United Kingdom, Netherlands and 23 other countries.

2 IgnitionOne is leading in Japan, France, Italy, India and 6 other countries.