Market Share by Top Websites

1 Popcorn Metrics is leading in Top 1M Sites.

2 In terms of market share, IgnitionOne is clearly lagging behind, losing to Popcorn Metrics in all segments.

Websites Categories

1 IgnitionOne has better usage coverage in more websites categories. Including Travel, Shopping, Arts & Entertainment, Autos & Vehicles and 28 other categories.

2 Popcorn Metrics is leading in Business & Industry, Internet & Telecom, Computer & Electronics, Online Marketing and 20 other categories.


1 Popcorn Metrics is leading in most countries, including United States, Australia, Netherlands, Russia and 26 other countries.

2 IgnitionOne is leading in Japan, France, United Kingdom, India and 9 other countries.