Market Share by Top Websites

1 TruEffect is leading in Top 100K Sites and Top 1M Sites.

2 IgnitionOne is leading in Top 10K Sites.

Websites Categories

1 IgnitionOne has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Shopping and 68 other categories.

2 TruEffect is leading in News & Media, Internet & Telecom, Health, Performing Arts and 12 other categories.


1 IgnitionOne is leading in most countries, including France, United Kingdom, Japan, Canada and 24 other countries.

2 TruEffect is leading in United States, Italy, Korea Republic, Pakistan and 10 other countries.