Market Share by Top Websites

1 TruEffect is leading in Top 1M Sites.

2 In terms of market share, IgnitionOne is clearly lagging behind, losing to TruEffect in all segments.

Websites Categories

1 IgnitionOne has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Shopping and 66 other categories.

2 TruEffect is leading in News & Media, Performing Arts, TV & Video, Transportation & Logistics and 20 other categories.


1 IgnitionOne is leading in most countries, including Great Britain, Japan, France, Spain and 48 other countries.

2 TruEffect is leading in United States, Montenegro, Estonia, Central African Republic and 5 other countries.