Market Share by Top Websites

1 TruEffect is leading in Top 100K Sites and Top 1M Sites.

2 IgnitionOne is leading in Top 10K Sites.

Websites Categories

1 IgnitionOne has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Shopping and 69 other categories.

2 TruEffect is leading in News & Media, Performing Arts, Health, TV & Video and 15 other categories.


1 IgnitionOne is leading in most countries, including Japan, France, United Kingdom, Canada and 26 other countries.

2 TruEffect is leading in United States, Italy, Dominican Republic, Guam and 6 other countries.