Market Share by Top Websites

1 TruEffect is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, IgnitionOne is clearly lagging behind, losing to TruEffect in all segments.

Websites Categories

1 IgnitionOne has better usage coverage in more websites categories. Including Business & Industry, Travel, Shopping, Arts & Entertainment and 33 other categories.

2 TruEffect is leading in News & Media, TV & Video, Games, Transportation & Logistics and 15 other categories.


1 IgnitionOne is leading in most countries, including Japan, France, United Kingdom, India and 21 other countries.

2 TruEffect is leading in United States, Italy, Mexico, Slovakia and 7 other countries.