Market Share by Top Websites

1 TruEffect is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, IgnitionOne is clearly lagging behind, losing to TruEffect in all segments.

Websites Categories

1 IgnitionOne has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Shopping and 67 other categories.

2 TruEffect is leading in News & Media, Performing Arts, TV & Video, Games and 16 other categories.

Geography

1 IgnitionOne is leading in most countries, including United Kingdom, Japan, France, Australia and 25 other countries.

2 TruEffect is leading in United States, Brazil, Greece, Guam and 9 other countries.