Market Share by Top Websites

2 In terms of market share, IgnitionOne is clearly lagging behind, losing to TruEffect in all segments.

Websites Categories

1 IgnitionOne has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Shopping and 68 other categories.

2 TruEffect is leading in News & Media, Performing Arts, TV & Video, Transportation & Logistics and 11 other categories.

Geography

1 IgnitionOne is leading in most countries, including United States, Japan, United Kingdom, France and 24 other countries.

2 TruEffect is leading in Italy, Turkey, Ukraine, Chile and 7 other countries.