2
In terms of market share, IgnitionOne is clearly lagging behind, losing to TruEffect in all segments.
1
IgnitionOne has better usage coverage in more websites categories. Including Business & Consumer Services, Finance, Sports, Vehicles and 4 other categories.
2
TruEffect is leading in Games, Arts & Entertainment and Health.
1
IgnitionOne is leading in most countries, including Japan, Canada, China, Taiwan and 4 other countries.
2
TruEffect is leading in United States, Guam, Mexico and Spain.