Market Share by Top Websites

1 TruEffect is leading in Top 1M Sites.

2 IgnitionOne is leading in Top 100K Sites.

Websites Categories

1 IgnitionOne has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Shopping and 70 other categories.

2 TruEffect is leading in News & Media, Health, Performing Arts, TV & Video and 11 other categories.


1 IgnitionOne is leading in most countries, including Japan, United Kingdom, France, Canada and 21 other countries.

2 TruEffect is leading in United States, Italy, Mexico, Turkey and 8 other countries.