Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, IgnitionOne is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 120 other categories.

2 IgnitionOne is leading in Technology News, Winter Sports, Movies, Relationships & Dating and 15 other categories.


1 Unica is leading in most countries, including United States, Germany, Canada, Great Britain and 92 other countries.

2 IgnitionOne is leading in Qatar, Panama, Armenia and Lao People's Democratic Republic.