Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, IgnitionOne is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 121 other categories.

2 IgnitionOne is leading in Technology News, Home & Garden, Relationships & Dating, Graphics & Multimedia Tools and 17 other categories.


1 Unica is leading in most countries, including United States, Germany, United Kingdom, Canada and 91 other countries.

2 IgnitionOne is leading in United Arab Emirates, Niue, Lao People's Democratic Republic and Kuwait.