Market Share by Top Websites

1 Yahoo Search Marketing Analytics is leading in Top 1M Sites.

2 In terms of market share, IgnitionOne is clearly lagging behind, losing to Yahoo Search Marketing Analytics in all segments.

Websites Categories

1 Yahoo Search Marketing Analytics has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Health and 69 other categories.

2 IgnitionOne is leading in People & Society, Arts & Entertainment, News & Media, Autos & Vehicles and 31 other categories.

Geography

1 Yahoo Search Marketing Analytics is leading in most countries, including United States, Japan, Taiwan, Korea Republic and 23 other countries.

2 IgnitionOne is leading in France, United Kingdom, Sweden, Portugal and 17 other countries.