Market Share by Top Websites

1 iGoDigital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, mParticle is clearly lagging behind, losing to iGoDigital in all segments.

Websites Categories

1 iGoDigital has better usage coverage in more websites categories. Including Lifestyle, E-commerce & Shopping, Finance, Computers Electronics & Technology and 19 other categories.

2 mParticle is leading in Arts & Entertainment.

Geography

1 iGoDigital is leading in most countries, including United States, Brazil, Canada, Australia and 96 other countries.

2 mParticle is leading in United Arab Emirates, Pakistan, Egypt, Venezuela and 11 other countries.