Market Share by Top Websites

1 iGoDigital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to iGoDigital in all segments.

Websites Categories

1 iGoDigital has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Career & Education and 125 other categories.

2 Unica is leading in Autos & Vehicles, Car Buying, Law & Government, News & Media and 34 other categories.

Geography

1 iGoDigital is leading in most countries, including United States, Australia, United Kingdom, Canada and 83 other countries.

2 Unica is leading in Viet Nam, Philippines, Belarus, Venezuela and 15 other countries.