iGoDigital is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
iGoDigital has better usage coverage in more websites categories. Including Shopping, Clothing, Career & Education, Travel and 112 other categories.
Unica is leading in Business & Industry, Autos & Vehicles, Car Buying, Health and 57 other categories.
iGoDigital is leading in most countries, including United States, Australia, Great Britain, Canada and 75 other countries.
Unica is leading in Germany, France, Japan, Italy and 44 other countries.