Market Share by Top Websites

2 In terms of market share, IHMO is clearly lagging behind, losing to interclick in all segments.

Websites Categories

1 interclick has better usage coverage in more websites categories. Including Lifestyle, Community & Society, Computers Electronics & Technology, Finance and one other category.

2 IHMO is leading in Business & Consumer Services, News & Media, Science & Education and Sports.

Geography

1 interclick is leading in most countries, including United States and Macedonia.

2 IHMO is leading in Russia.