Market Share by Top Websites

2 In terms of market share, IHMO is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Arts & Entertainment, Computers Electronics & Technology, Finance, Home & Garden and one other category.

2 IHMO is leading in Business & Consumer Services, News & Media, Science & Education and Sports.

Geography

1 Open AdExchange is leading in most countries, including Denmark, Pakistan and Sweden.

2 IHMO is leading in Russia.