Market Share by Top Websites

1 Tapad is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Imedia is clearly lagging behind, losing to Tapad in all segments.

Websites Categories

1 Tapad has better usage coverage in more websites categories. Including Science & Education, Arts & Entertainment, Games, Computers Electronics & Technology and 19 other categories.

2 Imedia is leading in Reference Materials.


1 Tapad is leading in most countries, including United States, Japan, United Kingdom, Saudi Arabia and 156 other countries.

2 Imedia is leading in Czech Republic, Slovakia and Republic Of The Congo.