Imonomy is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Imonomy has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Sports, Soccer and 31 other categories.
Open AdExchange is leading in Business & Industry, People & Society, Shopping, Marketing & Advertising and 18 other categories.
Imonomy is leading in most countries, including United States, France, Ukraine, Mexico and 30 other countries.
Open AdExchange is leading in Denmark, Guatemala and Sweden.