Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Impresiones Web is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, News & Media, Shopping, Internet & Telecom and 103 other categories.

2 Impresiones Web is leading in People & Society, Arts & Entertainment, Adult, Music & Audio and 20 other categories.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Italy, Sweden, France and 56 other countries.

2 Impresiones Web is leading in Spain, Mexico, Argentina, Colombia and 22 other countries.