Market Share by Top Websites

1 Impresiones Web is leading in Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Impresiones Web in all segments.

Websites Categories

1 Impresiones Web has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Adult, Music & Audio and 109 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Online, Universities & Colleges and 3 other categories.

Geography

1 Impresiones Web is leading in most countries, including Spain, Mexico, Argentina, Peru and 45 other countries.

2 Kitara Media is leading in India, Taiwan, Iran, Romania and 11 other countries.