Market Share by Top Websites

1 Impresiones Web is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Impresiones Web in all segments.

Websites Categories

1 Impresiones Web has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Adult, Music & Audio and 96 other categories.

2 Microsoft adCenter Conversion is leading in Finance, Accommodation & Hotels, Transportation & Logistics, Business Services and 40 other categories.

Geography

1 Impresiones Web is leading in most countries, including Spain, Mexico, Argentina, Peru and 43 other countries.

2 Microsoft adCenter Conversion is leading in United States, United Kingdom, Canada, Australia and 13 other countries.