In terms of market share, Impresiones Web is clearly lagging behind, losing to MSN Ads in all segments.
Impresiones Web has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Adult, Music & Audio and 50 other categories.
MSN Ads is leading in Finance, Science, Autos & Vehicles, Transportation & Logistics and 23 other categories.
Impresiones Web is leading in most countries, including Spain, Mexico, Argentina, Chile and 36 other countries.
MSN Ads is leading in United States, India, Indonesia, Japan and 16 other countries.