Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, InMobi is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, News & Media and 110 other categories.

2 InMobi is leading in Mobile Developers and Social Network.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Italy, Sweden, Spain and 75 other countries.

2 InMobi is leading in South Korea, Azerbaijan, Tunisia, Saint Helena and 2 other countries.