Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, InMobi is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, People & Society and 149 other categories.

2 InMobi is leading in Mobile Developers, Software, Camps, Universities & Colleges and one other category.


1 Improve Digital is leading in most countries, including Sweden, Montenegro, Italy, Netherlands and 83 other countries.

2 InMobi is leading in Lithuania, Indonesia, Japan, Azerbaijan and 7 other countries.