Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Insticator is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, People & Society and 133 other categories.

2 Insticator is leading in Animation & Comics, Basketball, Fantasy Sports, Baseball and 14 other categories.

Geography

1 Improve Digital is leading in most countries, including Sweden, Montenegro, Italy, Netherlands and 85 other countries.

2 Insticator is leading in United States, Viet Nam, Samoa, Philippines and 11 other countries.