Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, interclick is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, Shopping and 106 other categories.

2 interclick is leading in Universities & Colleges, Law, Antiques & Collectibles, Healthcare Industry and one other category.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Italy, Sweden, Spain and 74 other countries.

2 interclick is leading in Djibouti and Armenia.