Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, interclick is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, Shopping and 91 other categories.

2 interclick is leading in Universities & Colleges, Restaurants & Delivery, Automotive Industry, Relationships & Dating and 11 other categories.

Geography

1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Italy and 50 other countries.

2 interclick is leading in United States, Korea Republic, Pakistan, Romania and one other country.