Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Invite Media is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Internet & Telecom, Shopping and 105 other categories.

2 Invite Media is leading in People & Society, News & Media, Technology News, Computer & Electronics and 43 other categories.

Geography

1 Improve Digital is leading in most countries, including Sweden, Montenegro, Netherlands, Italy and 64 other countries.

2 Invite Media is leading in India, United Kingdom, Canada, Brazil and 27 other countries.