Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Invite Media is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, Shopping, Sports, Food & Drink and 85 other categories.

2 Invite Media is leading in News & Media, People & Society, Arts & Entertainment, Technology News and 56 other categories.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Sweden, Norway, Italy and 54 other countries.

2 Invite Media is leading in United States, India, Canada, Russia and 18 other countries.