Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Kixer is still behind Improve Digital in all market share segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Shopping, Music & Audio and 84 other categories.

2 Kixer is leading in News & Media, Sports, Video Games, Golf and 21 other categories.

Geography

1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Poland and 34 other countries.

2 Kixer is leading in United States, United Kingdom, Brazil, India and 29 other countries.