Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Lijit is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 132 other categories.

2 Improve Digital is leading in Soccer, Tourism, Online, Reference and 19 other categories.


1 Lijit is leading in most countries, including United States, India, United Kingdom, Canada and 39 other countries.

2 Improve Digital is leading in Sweden, Netherlands, Spain, Germany and 33 other countries.