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Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
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In terms of market share, Lijit is clearly lagging behind, losing to Improve Digital in all segments.
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Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 117 other categories.
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Improve Digital is leading in Shopping, Travel, Soccer, Autos & Vehicles and 43 other categories.
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Improve Digital is leading in most countries, including Italy, Netherlands, Norway, Sweden and 46 other countries.
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Lijit is leading in United States, India, Indonesia, Canada and 28 other countries.