Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Lijit is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 118 other categories.

2 Improve Digital is leading in Travel, Soccer, Autos & Vehicles, Celebrities & Entertainment News and 42 other categories.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Sweden, Norway, Italy and 42 other countries.

2 Lijit is leading in United States, United Kingdom, India, Canada and 41 other countries.