Market Share by Top Websites

1 Lijit is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Improve Digital is still behind Lijit in all market share segments.

Websites Categories

1 Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 217 other categories.

2 Improve Digital is leading in Airlines & Airports, Casinos, Associations, Bingo and 2 other categories.

Geography

1 Lijit is leading in most countries, including United States, France, Spain, Italy and 158 other countries.

2 Improve Digital is leading in Sweden, Netherlands, Norway and Myanmar.