Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Lookery is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, Shopping and 99 other categories.

2 Lookery is leading in Software, General Merchandise, Motorsports, Graphics & Multimedia Tools and one other category.


1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Poland and 55 other countries.

2 Lookery is leading in Algeria, Philippines and United Arab Emirates.