Market Share by Top Websites

1 Luminate is leading in The Entire Web.

2 Improve Digital is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Luminate has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 194 other categories.

2 Improve Digital is leading in News & Media, Games, Online, Cooking & Recipes and 10 other categories.

Geography

1 Luminate is leading in most countries, including United States, India, Canada, United Kingdom and 125 other countries.

2 Improve Digital is leading in Netherlands, Italy, Sweden, Spain and 16 other countries.