Market Share by Top Websites

1 Luminate is leading in The Entire Web.

2 Improve Digital is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Luminate has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 213 other categories.

2 Improve Digital is leading in Horses.

Geography

1 Luminate is leading in most countries, including United States, India, Indonesia, Canada and 127 other countries.

2 Improve Digital is leading in Sweden, Netherlands, Spain, Poland and 6 other countries.