Market Share by Top Websites

1 Luminate is leading in The Entire Web.

2 Improve Digital is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Luminate has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 217 other categories.

2 Improve Digital is leading in Airlines & Airports, Casinos, Business News and Horses.

Geography

1 Luminate is leading in most countries, including United States, India, Canada, Russia and 132 other countries.

2 Improve Digital is leading in Norway, Netherlands, Sweden, Spain and 9 other countries.