Market Share by Top Websites

1 MediaMath is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Improve Digital is clearly lagging behind, losing to MediaMath in all segments.

Websites Categories

1 MediaMath has better usage coverage in more websites categories. Including Games, Arts & Entertainment, Vehicles, E-commerce & Shopping and 20 other categories.

2 Improve Digital hasn't got a lead over MediaMath in any websites category.

Geography

1 MediaMath is leading in most countries, including United States, South Korea, Brazil, United Kingdom and 126 other countries.

2 Improve Digital is leading in Russia, Taiwan, Bulgaria, Bosnia and Herzegovina and 15 other countries.