Market Share by Top Websites

1 MediaMath is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Improve Digital is clearly lagging behind, losing to MediaMath in all segments.

Websites Categories

1 MediaMath has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Food & Drink and 213 other categories.

2 Improve Digital is leading in Philosophy, History and Crime & Prosecution.

Geography

1 MediaMath is leading in most countries, including Japan, United States, France, Brazil and 157 other countries.

2 Improve Digital is leading in Sweden, Montenegro, Italy, Netherlands and 9 other countries.