Market Share by Top Websites

1 MediaMath is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Improve Digital is still behind MediaMath in all market share segments.

Websites Categories

1 MediaMath has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Travel and 196 other categories.

2 Improve Digital is leading in Horses, Directories and Water Sports.

Geography

1 MediaMath is leading in most countries, including United States, France, Japan, Brazil and 154 other countries.

2 Improve Digital is leading in Netherlands, Sweden, Norway, Myanmar and 3 other countries.