Market Share by Top Websites

1 MediaMath is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Improve Digital is clearly lagging behind, losing to MediaMath in all segments.

Websites Categories

1 MediaMath has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Travel and 194 other categories.

2 Improve Digital is leading in Online, Maps, Horses, Child Health and one other category.

Geography

1 MediaMath is leading in most countries, including United States, Japan, Brazil, France and 143 other countries.

2 Improve Digital is leading in Netherlands, Sweden, Norway, Ghana and 2 other countries.