Market Share by Top Websites

1 MediaMath is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Improve Digital is clearly lagging behind, losing to MediaMath in all segments.

Websites Categories

1 MediaMath has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Food & Drink, Shopping and 208 other categories.

2 Improve Digital is leading in Water Sports, Associations, Horses, Philosophy and one other category.

Geography

1 MediaMath is leading in most countries, including United States, Japan, France, United Kingdom and 143 other countries.

2 Improve Digital is leading in Netherlands, Sweden, Norway, Myanmar and 2 other countries.