Market Share by Top Websites

1 MediaMath is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Improve Digital is still behind MediaMath in all market share segments.

Websites Categories

1 MediaMath has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Food & Drink, Shopping and 211 other categories.

2 Improve Digital is leading in Philosophy, Associations, Rugby and Directories.

Geography

1 MediaMath is leading in most countries, including United States, United Kingdom, Japan, France and 136 other countries.

2 Improve Digital is leading in Netherlands, Norway, Sweden, Myanmar and 5 other countries.